Bharti Airtel quietly launched a Rs 189 prepaid recharge plan, now available on its official website and through the mobile app. The plan seems designed for users seeking a budget-friendly option under Rs 200, especially those who want their number active without lavish data packs.
For just Rs 189, users get 21 days of unlimited voice calls, 1GB of data, and 300 SMS—perfect for light mobile users. It’s geared towards users relying heavily on calls and sparse internet usage rather than those needing data-intensive services nowadays. Users needing more data can purchase separate top-up packs tailored closely to whatever specific needs they have.
Airtel’s strategy involves wooing frugal users and boosting average revenue per user by making such moves quietly. Customers in semi-urban and rural areas with secondary SIMs, who prefer minimal spending on mobile services, will likely be appealed.
Airtel’s new plan bolsters its offerings under the sub-Rs 200 category, alongside the Rs 199 plan offering similar benefits with 28-day validity. Users wanting extended service might find the Rs 199 pack offers better value for just Rs 10 extra.
As part of its prepaid expansion, Airtel now offers OTT bundles like the Rs 279 plan featuring Netflix and Zee5 subscriptions.
The Rs 189 plan serves a niche crowd seeking cheap voice and messaging services effectively without being geared towards heavy data usage. It fills a crucial gap in Airtel’s prepaid offerings, providing flexibility for users on a tight budget without hefty monthly fees.
